POTFUL
Potful is a brand driven by a passion and obsession for biryani. Offering a unique experience with authentic recipes prepared in traditional clay pots, they aim to bridge the gap between regions by providing a platform featuring a variety of biryanis from across India, all cooked fresh to order and delivered in earthen clay pots for an authentic dum biryani experience.
TARGET AUDIENCE
- Everyone who likes to eat biryani.
- Hard-core biryani enthusiasts.
- People who value freshly-made, high-quality food, and are seeking an elevated experience beyond pre-made, reheated biryani.
PROJECT 01
Create awareness of Potful's unique selling proposition 'Authentic clay pot biryanis' in the form of newspaper inserts, as they're a cost-effective way to spread brand awareness to a wider audience.
PROJECT 02
Design logo options and loyalty cards for Biryani Lovers Club, a program that recognizes and rewards people and their obsession with biryani, keeping in mind the brief 'Biryani is not just a dish, it's an emotion.'
DESIGN CHALLENGE
Creating fun, playful, and visually appealing logo options and card designs that reflect the emotional connection customers have with biryani, and allowing that positive feeling to come out through typography, colours, and elements.
