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PI PLAY

Aiming to grow the racket sports scene in India, Pi Play is an app that connects players and helps users discover racket sports' clubs near them. It allows people to locate venues, book courts, and even track match history--all to get players on the court to have fun.

Pi Play Wristband.jpg

OBJECTIVE

Develop the brand identity for the app that caters to the racket sport enthusiasts in India. This includes the app icon, and a comprehensive brand book with strict rules and guidelines for everyone working on the brand including logo usage, colour palettes, typography, and visual style, ensuring consistent brand presentation across all touchpoints.

PI PLAY / APP ICON OPTIONS

The design brief was to try and integrate the following elements into multiple options:

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- Pi symbol (π): The client is a math major, and thought it would be fun to incorporate the Pi symbol, especially considering the fact that the name of the brand is 'Pi' Play.

- Play symbol
- Ball and racket
- The initials 'PI' and 'PIP'

FINAL APP ICON CHOSEN

PI PLAY / BRANDING

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