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OBJECTIVE
Elevate the garments with empowering messages by incorporating quotes from influential figures who celebrate women, keeping in mind the brand essence.
DESIGN EXECUTION
- Curated powerful quotes that aligned with the collection's theme of female empowerment.
- Integrated quotes within the label design, ensuring visual impact.
- Designed labels that aesthetically complimented the brand's existing style guide, while also giving it a premium look.
PROJECT IMPACT
- Enhanced the customer experience by adding a meaningful layer to the garments.
- Reinforced Imara's brand message of celebrating women and their achievements.
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